Picking out the perfect concealer is a task many a makeup aficionado has agonised over. The wrong tone can do less brightening and more muddying, or the wrong texture can leave you with a crepe-like under-eye area with product settled into every wrinkle and crease. Sometimes, the safest option is to choose a proven best-seller with great reviews.
Priceline is the go-to cosmetic destination for beauty junkies who love a bargain, and if the crowds that flock to their half-price beauty sales are any indication, there’s a whole lot of people who love saving money while they update their lipstick wardrobe.
We decided to ask the experts at Priceline what their best-selling concealer was for 2018, and they’ve come up with the goods.
The Maybelline Instant Age Rewind Concealer in light is the best-selling concealer at Priceline in 2018, with a four-out-of-five star rating on the retailer’s website. But Priceline aren’t the only brand who have identified this concealer as a clear winner. Earlier this week Beautyheaven announced their Best in Beauty Awards winners and the Maybelline Instant Age Rewind Concealer won not only Best in Beauty 2018, it also won Best in Beauty 2018 Editor’s Choice. Further to that, the cult product has a four-out-of-five-star rating at Beautyheaven, too.
The product description says:
“Concealer infused with Goji Berry and Haloxyl that helps cover dark circles and brighten the eye area for a fresh awake look.”
Still not convinced? The second most-sold concealer at Priceline was the Maybelline Fit Me Concealer in fair. It looks like Maybelline is onto something. And the best bit? The Instant Age Rewind Concealer only costs $19.95. Bargain!
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